That’s One Smart Kraut!

by irene on August 21, 2006

I’ve figured out why I will never amass a fortune. I don’t act on my impulses and create obscure, targeted niche marketing products.

What caused this epiphany, you may ask? Well, there I was, wandering around Jenifer Street Market in Madison one day and lo and behold, what should I come across but one of my past contemplations staring me in the face!

Anyone who lives in Wisconsin and eats brats understands the need for sauerkraut. I’m quite certain I don’t need to explain that. But anyone who lives in Wisconsin, eats brats, but doesn’t feed a dozen people each time they grill also realizes how really annoying it is to throw away the extra sauerkraut that is leftover.

Compound that with the fact that I absolutely hate canned sauerkraut. It is tinny and the texture is not that great. So when I buy sauerkraut, I buy the “Bag-O-Kraut” that you can pick up in the meat case, by the pork. Well, at least you can pick up Bag-O-Kraut in Wisconsin. I make no guarantees about it’s availability in, say, Fresno.

But the Bag-O-Kraut is even bigger than a small can of kraut. So, even more waste.

All of this really does have a point. Really. As I was mentioning at the start of this post…

There I was, staring at the meat counter of Jenifer Street Market and there it was. My million dollar idea. “Packet-O-Kraut”. Just the perfect size for 2 or 3 brats. No waste. Good flavor and texture. Just what the world needed.

They stole my idea!

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